Econ Vlog #4

 Hello. I'm Okura Moe.

 Itochu Corporation announced on the 20th that it has acquired the rights (license) to commercialize the popular character "Opanchusagi" in the United States and Canada.Utilizing the networks of major trading companies, the company will strengthen the overseas expansion of Japanese content, including characters.

Japanese characters such as Hello Kitty are very popular overseas and have a huge economic impact.Itochu plans to increase the annual sales of its content, including characters and anime, to 150 billion yen by 2029.