Econ Vlog #6

 Hello. I'm Okura Moe.

 These are events that attract many users, such as "Prime Day" for Amazon and "Super Sale" for Rakuten Ichiba. On Qoo10, the event known as the "Mega Discount" is a major event that is expected to attract large numbers of customers and increase sales. "Mega Discount" refers to a large-scale shopping event that takes place four times a year. The exact dates of the event vary, but users are given coupons with large discounts.

More than just a price cut, "Mega Discount" is a marketing strategy that cleverly takes advantage of human irrational psychology (behavioral economics). Consumers are often driven to make purchases by the feeling that "if I don't buy now, I'll be missing out," making it a very effective sales promotion method for companies.